THE PERFECT NEW YEAR’S GIFT PROMOTION LIVE STREAMED IN CHINA

“The Perfect Chinese New Year Gift” promotions with American pistachios in January were live-streamed on Yizhibo and posted on Weibo in January. The promotions included recipes created by Chef Martin Yan and featured Nicole Huang, popular social media influencer, Four Seasons Barbie, and Nutritionist, who spoke about the many health and fitness benefits of American pistachios.